MCPHS

  • Web Content Manager

    Job Locations US-MA-Boston
    ID
    2018-3037
    # of Openings
    1
    Category
    Staff
  • Overview

    For nearly 200 years, MCPHS University, formerly known as Massachusetts College of Pharmacy and Health Sciences, has been at the forefront of innovation in the healthcare world. We take pride in our history, yet are motivated by a curiosity about the future. That’s why we are constantly updating our state-of-the-art labs, innovating our curriculums, and adding programs to coincide with the needs of an ever-changing healthcare landscape.

     

    Faculty and staff continue to bring their talents and skills to MCPHS University to contribute to our mission of guiding and supporting students toward successful and sustainable careers in healthcare. Whatever position an employee holds, their efforts make an important impact on the overall quality of campus life. Employees are an integral part of a community that is proud of its heritage and the accomplishments that make MCPHS University a first-class educational institution.

    Responsibilities

    The MCPHS Marketing team is looking for a content-savvy Web Content Manager to help drive brand awareness and bring the MCPHS story to life on our website. The position will play a pivotal role in our website strategy -- as well as the overall business -- as we grow our programming and scale the University as a whole.

    The role works cross-functionally throughout the organization, partnering with stakeholders across various internal teams to gather content for the website and make ongoing page updates to ensure that information is current and compelling. It will work across portfolio marketing, marketing communications, and lead generation to gather content and messaging, track progress against set metrics, and report on KPIs. Collaborate with colleagues overseas to create localized, region-specific content.

    The Web Content Manager’s output will be highly visible and critical to our brand. In partnership with colleagues and with the support of an external web development agency, the position will help deliver a stellar digital experience to cement the University’s status as a leading health sciences education provider.

    The ideal candidate will have a track record of delivering strong web content, formidable prioritization and time management skills, and the ability to extrapolate information from data in order to recommend improvements. Experience managing an external web development agency a plus.

     

    • Participate in web strategy discussions around design, content, engagement, etc. and manage all website content projects.
    • Collaborate with the marketing team and individual departments to develop, manage and prioritize content for University website and according to content calendars.
    • Make ongoing content updates (e.g. resources, page copy, images, press coverage, photography), remove outdated information and solicit new content as needed.
    • Project manage website changes by tracking action items, monitoring status, and reporting on progress.
    • Use Google Analytics and web reporting tools to monitor, track and analyze trends.
    • Help to drive organic traffic and work cross functionally to optimize pages for SEO.
    • Evaluate alternative approaches and make recommendations for process improvements where possible.

    Additional responsibilities may be assigned by the supervisor.

    Qualifications

    Required:

     

    • 3-4 years of web marketing experience using Sitecore or equivilant CMS platform management, HTML, CSS, and Java Script
    • Expertise in Google Analytics, analytics tool for conversion tracking, visitor analysis, etc.
    • Knowledge of basic search algorithm and SEO ranking strategies
    • Experience with Pardot and Salesforce a plus
    • Critical thinking skills and affinity for troubleshooting and technical learning
    • Strong organizational skills and attention to detail
    • Capacity to multitask and meet deadlines
    • Excellent written and verbal communications skills
    • BA or BS in related field

    MCPHS offers a competitive salary and excellent benefits, including a substantial health/dental insurance subsidy, generous holiday/vacation policy, and a significant pension plan contribution.

     

    Please attach a cover letter and a resume. No phone calls, please. Principals only. No relocation available. Finalist candidate(s) for this position will be subject to a pre-employment background check as a condition of employment. MCPHS University is an equal opportunity employer. Applicants who would enrich the University’s diversity are welcome to apply.

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