MCPHS

  • Digital Marketing Manager, Content and Social Media

    Job Locations US-MA-Boston
    ID
    2018-3152
    # of Openings
    1
    Category
    Staff
  • Overview

    As a member of the digital marketing team, the Digital Marketing Manager develops, executes and analyzes digital content creation and manages social media platform performance for MCPHS student prospect nurturing and conversion.

    Responsibilities

    • Accountable for content creation initiatives to drive traffic, engagement and leads that deliver sales and customer retention.
    • Collaborate across institution to deliver an effective content marketing strategy and editorial plan to meet business objectives at the lowest possible cost
    • Partner with the marketing team to generate content ideas that align with business goals and marketing campaigns
    • Create content that helps MCPHS prospects solve a problem of fill a need and optimize content channels and delivery to support prospects’ journey to conversion
    • Support development of images, infographics and other rich media
    • Optimize content for SEO
    • Manage editorial governance so content is consistent with our brand voice, style and tone.
    • Manage editorial calendar and organization workflows.
    • Create and execute day-to-day social media initiatives, including writing and posting diverse content and developing opportunities for engagement, across priority platforms
    • Contribute to and execute on editorial calendar for social and website channels
    • Implement social media strategy to consistently grow audience and engagement across multiple platforms.
    • Analyze and generate management reports on social media performance
    • Manage, moderate and drive conversations on owned social platforms
    • Manage content workflow, including internal stakeholder and legal/compliance review
    • Own and evolve the social voice of MCPHS
    • Manage content distribution across paid and organic platforms
    • Analyze, review and report on effectiveness of campaigns to maximize results.
    • Optimize content and campaigns for mobile
    • Monitor trends in social media tools, culture and applications and apply that knowledge to increasing engagement and best practices on social media sites

    Additional responsibilities may be assigned by the supervisor.

    Qualifications

    Required:

    • Minimum of 5 years in marketing, content development and social media
    • Bachelor’s degree or equivalent working experience
    • Experience creating content for the web and growing a social audience
    • Editorial mindset that seeks to understand what audiences consume and how to create it
    • Ability to analyze and present content and social performance
    • Experience with the top social channels and tools and platforms used to track and analyze social and website performance metrics
    • Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

     

    MCPHS offers a competitive salary and excellent benefits that includes a substantial contribution toward the cost of medical & dental insurance, generous time off benefits, and a significant pension plan contribution. To learn more about our total rewards, please visit MCPHS Total Rewards.


    Apply

    Please attach a cover letter and a resume or curriculum vitae. No phone calls, please. Principals only. No relocation available. Finalist candidate(s) for this position will be subject to a pre-employment background check as a condition of employment. MCPHS University is an equal opportunity employer. Applicants who would enrich the University’s diversity are encouraged to apply.


    About Us

    MCPHS University, an innovator in health and professional education, is setting the pace in the health science fields. MCPHS has more than 7000 students across campuses in Boston’s Longwood Medical Area, downtown Worcester, MA and downtown Manchester, NH. Here, we are preparing future generations of global leaders and promoting systems to improve the health of the public.  In the midst of implementing an ambitious strategic plan that will bring us to our 200th anniversary in 2023, MCPHS offers meaningful work that benefits society overall, provides competitive salaries and comprehensive benefits, and fosters a sense of connectedness and collaboration among our employees. We are a fast-moving, data-driven educational institution with a strong entrepreneurial mindset.

     

    Come join us and be a part of a diverse community that is at the forefront of advancing the healthcare landscape! To learn more about working at MCPHS University, please visit Careers at MCPHS.

     

     

     

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