MCPHS

  • Digital Marketing Coordinator

    Job Locations US-MA-Boston
    ID
    2019-3560
    # of Openings
    1
    Category
    Staff
  • Overview

    The Digital Marketing Coordinator works with the Director of Digital Marketing and team to help create and carry out our acquisition and marketing strategy, including, but not limited to email, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

    Responsibilities

    • Support the deployment of paid digital campaigns including trafficking, QAing, measuring and reporting on ROI across tactics such as Search Engine Marketing, Paid Social and Display.
    • Report on KPIs in Salesforce for all marketing campaigns and help interpret analytics to provide insights
    • Assist in building, testing and QAing lead nurture campaigns via email in Pardot
    • Work with team members and marketing automation platform to create and update landing pages
    • Measure ROI and effectiveness of all initiatives and provide reporting
    • Foster clear communication across teams (Marketing, Admissions, Information Systems, and other internal clients) to ensure timelines are properly aligned and deadlines are met
    • Ensure projects are delivered on time and within scope, and that project plans, including resources, timeframes and budgets are closely managed
    • Proactively identify, communicate and troubleshoot challenges
    • Support in research and evaluation of new media partners and opportunities
    • Support internal process improvements to help hone best practices for all aspects of project delivery

    Additional responsibilities may be assigned by the supervisor.

    Qualifications

    Required:

     

    • 1-3 years of proven working experience in project management in the web, digital, content, e-commerce or related field
    • Bachelor’s degree, preferably in Marketing, Communications, or focused on analytics
    • Understanding of dashboard reporting and conversion funnels in Google Analytics
    • Knowledge of campaign tracking best practice, from impressions to conversion
    • Desire to continue to test new initiatives, learn and grow
    • Stability and consistency under pressure and the ability to juggle multiple priorities and shifting deadlines.
    • Utilize data to analyze and optimize processes
    • Proactive problem solver with the ability to work independently
    • Able to positively influence others to achieve results that are in the best interest of the organization
    • Willingness to propose new ideas, think creatively, and take risks in order to learn and grow the web and interactive media.
    • Excellent writing and communication skills
    • Excellent project management skills with experience in project management platforms, Basecamp, JIRA, or similar.
    • Knowledge and experience working with Salesforce and Pardot is preferred
    • Acquisition and growth marketing background preferred

     

    MCPHS offers a competitive salary and excellent benefits that includes a substantial contribution toward the cost of medical and dental insurance, generous time off benefits, and a significant pension plan contribution. To learn more about our total rewards, please visit MCPHS Total Rewards.

     

    Apply

    Please attach a cover letter and a resume. No phone calls, please. Principals only. No relocation available. Finalist candidate(s) for this position will be subject to a pre-employment background check as a condition of employment. MCPHS University is an equal opportunity employer. Applicants who would enrich the University’s diversity are encouraged to apply.

      


     

    About Us

    MCPHS University, an innovator in health and professional education, is setting the pace in the health science fields. MCPHS has more than 7000 students across campuses in Boston’s Longwood Medical Area, downtown Worcester, MA and downtown Manchester, NH. Here, we are preparing future generations of global leaders and promoting systems to improve the health of the public.  In the midst of implementing an ambitious strategic plan that will bring us to our 200th anniversary in 2023, MCPHS offers meaningful work that benefits society overall, provides competitive salaries and comprehensive benefits, and fosters a sense of connectedness and collaboration among our employees. We are a fast-moving, data-driven educational institution with a strong entrepreneurial mindset.

     

    Come join us and be a part of a diverse community that is at the forefront of advancing the healthcare landscape! To learn more about working at MCPHS University, please visit Careers at MCPHS.

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